Streamline Social Media for Better Engagement with Bryony Jackson | EP246

"Money Talks but Credit has an echo." - Bob Thaves.

EP 246

In the latest episode of the "Mindset & Action" podcast, host Donna Eade is joined by marketing expert Bryony Jackson to delve into strategies for achieving a six-figure business year without the accompanying stress and overwhelm. With a robust 25-year career in pharmaceutical marketing, Bryony shares her transition from the high-pressure corporate environment to empowering small business owners. This episode is packed with practical advice on simplifying marketing strategies, optimising social media engagement, and tracking essential metrics.

Bryony Jackson emphasises the importance of streamlining business processes to ensure both ease and reliability. The conversation kicks off with a focus on Bryony’s career journey and her mission to make marketing accessible and straightforward for small business owners. Her experience with workplace stress and bullying played a pivotal role in her decision to leave the corporate world and help others create successful, stress-free businesses.

One of the key takeaways from this episode is the distinction between marketing and selling. According to Bryony, marketing is all about encouragement and communication, whereas selling is focused on conversion. This simple yet powerful differentiation helps business owners understand the broader scope of marketing, which includes both verbal and non-verbal communication. Elements such as branding, customer service, and marketing materials all play crucial roles in conveying the right message to potential clients.

Bryony also addresses the common overwhelm associated with social media marketing. She advises focusing on just two platforms that resonate with your ideal clients to avoid burnout and achieve better engagement. For Bryony, platforms like Facebook, Instagram, and LinkedIn are preferred due to their robust user bases and ease of use. She emphasises the importance of choosing platforms that align with both your business goals and personal comfort to maintain consistency and avoid fatigue.

Tracking metrics is another crucial aspect discussed in this episode. Bryony highlights the importance of setting clear objectives and regularly monitoring key metrics such as sales, testimonials, and social media engagement. This practice not only keeps business owners accountable but also provides valuable insights into what strategies are working and which ones need adjustment. Specific targets, like growing an email subscriber list or increasing Facebook group members, can provide motivation and direction.

Whether you are a seasoned entrepreneur or just starting, this episode offers valuable takeaways to enhance your marketing efforts and achieve your business goals. Don’t miss out on Bryony’s expert advice and her actionable freebie to streamline your social media processes.

Bye For Now!

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