What If Success Looked Different for You? (with Denise Duffield-Thomas) | EP305

"The belief that you have to be a certain way or a particular personality type comes from a place of scarcity. " - Denise Duffield Thomas

EP 305

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In this week’s episode of the Mindset & Action Podcast, I had the absolute pleasure of chatting with the wonderful Denise Duffield-Thomas about her book Chill and Prosper. We explored the idea that while hard work is part of the journey, building a business doesn’t have to be a never-ending hustle. Denise introduced us to the concept of the “chustle” – a blend of chill and hustle – and shared how it’s about working efficiently, honouring your natural energy, and being crystal clear about how you can best serve your audience without burning yourself out.

Denise gave us a real behind-the-scenes look at what Chill and Prosper means for her business today. She explained her simple yet powerful strategy of showing up daily on social media, offering weekly value through her podcast, and hosting larger value events quarterly. She’s been incredibly disciplined, sticking to her Money Bootcamp offer rather than spreading herself thin with multiple products, allowing her business to stay focused and her energy protected – something that resonated deeply with me as a fellow introvert!

We then dug into the topic of money, particularly around the pressure of those "six-figure" and "10K month" narratives we hear so often online. Denise reassured us that there’s no hierarchy in business based on income levels and that the real work lies in self-love and acceptance, no matter where you are financially. She reminded us that money blocks exist whether you’re making your first £1,000 or your first £1 million – it’s the mindset that needs nurturing, not necessarily the goalpost moving further away.

When it came to passive income, Denise got right into the heart of the mindset struggles that often hold people back. She shared how creating her first ebook brought up all sorts of feelings of guilt and unworthiness, and how it took time to accept that it’s perfectly okay – and deserved – to profit from your skills and knowledge without trading time for money. It was a powerful reminder that mindset work isn’t just about overcoming fear; it’s about allowing ourselves to receive easefully too.

Towards the end of the episode, Denise offered some brilliant, practical advice about building a sustainable business that matches your energy. From batching content months ahead to designing business models that honour your introversion, energy cycles, and personal commitments, she showed that success doesn’t have to come from overworking or overcomplicating things. Simplicity, consistency, and knowing yourself deeply are key to creating a thriving, joyful business.

If you loved this conversation as much as I did, do check out Denise’s books, her Money Bootcamp, and follow her on Instagram at @denisedt. And if you haven’t yet, Chill and Prosper is absolutely one for the bookshelf – I couldn’t recommend it enough! Thank you again to Denise for joining me – it was truly a conversation packed with golden nuggets of wisdom.

Bye For Now!

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