Navigating the Future of Podcasting with 2025 Strategy and Insight | EP297

"The trend that should definitely die is following trends " - Kemp Muhl

EP 297

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As we move further into 2025, podcasting continues to evolve, bringing both new opportunities and challenges for podcasters. In this episode, I discuss what’s changing in the podcasting landscape, what’s staying the same, and how you can ensure your podcast remains relevant and effective. Whether you’re a new podcaster or have been in the game for a while, staying ahead of trends while maintaining consistency is key.

One of the biggest shifts in podcasting is the increasing role of AI. Over the past year, I’ve been using AI to streamline my workflow, helping with podcast outlines, show notes, transcripts, and even clip selection. While AI can save a lot of time, I always emphasise the importance of human oversight—especially when it comes to ensuring the accuracy and tone of show notes and choosing the best soundbites. If you’re an independent podcaster like me, AI can be a fantastic tool, but don’t forget to check its work to keep your content authentic and engaging

When it comes to content format, there’s no one-size-fits-all approach. While social media trends push for shorter content, podcasting still thrives on long-form discussions. The ideal episode length depends on your audience’s expectations. My listeners expect episodes around 20 to 30 minutes, while other podcasters, like Stephen Bartlett, have audiences who enjoy two-hour episodes. The key takeaway? Stay consistent with your format so your audience knows what to expect from you.

Monetisation has also seen some interesting shifts. While sponsorships were once reserved for high-download podcasts, there are now more opportunities for smaller podcasters to secure sponsors—even before launching their first episode. I have always recommended starting with what you sell—your own products or services—before looking at sponsorships. However that too is changing sponsors can be secured for brand new shows if you pitch it right. If you do seek sponsorships, consider businesses that align with your audience rather than generic ad placements that may feel inauthentic.

Another crucial factor in podcast success is discoverability. While SEO has always played a big role in getting found, some podcast platforms now use algorithms similar to social media, influencing how new listeners discover your show. We’ll be diving deeper into podcast discoverability in a future episode, but for now, the key takeaway is to optimise your titles and descriptions with keywords that reflect what your audience is searching for.

Finally, consistency remains one of the most important aspects of a successful podcast. Your listeners build a habit around your episodes, whether they listen on their morning commute, at the gym, or while doing household chores. If you’re not showing up regularly, they may forget about your show. Whether you release episodes weekly, in seasonal batches, or another schedule that suits you, the most important thing is to stay consistent. Podcasting is still one of the best ways to build authority, connect with your audience, and grow your business—so if you’re thinking about starting one, now is a great time!

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Edited and produced by Donna Eade

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