“Content is the atomic particle of all digital marketing.” - Rebecca Lieb

EP 158

As the business world evolves, it is essential to ensure that your marketing strategies evolve with it. One way to stay ahead of the curve is by implementing a consistent content strategy, which can help to accelerate business growth.

In this episode of our podcast, we explored the critical role that weekly content plays in marketing strategy. Consistent content creation, especially if it is evergreen, has a significant impact on audience engagement and business expansion.

Weekly content helps to establish consistency, builds audience engagement, and drives business growth. This is because, by providing something on a weekly basis, audiences see your consistency and get used to seeing you regularly. It helps to build the 'know, like, and trust' factor with your audience because they can rely on you to consistently show up and give them information. This, in turn, will lead to business growth.

An essential aspect of a well-defined content strategy is personalizing content to stir emotional links with customers. Personalization can create an emotional connection with customers, making them feel valued and understood. This can result in increased customer loyalty and improved customer retention.

The episode also discussed the importance of an editorial calendar in a content strategy. An editorial calendar acts as a sales catalyst by organizing and scheduling your content. It can help you to plan out your content in advance, ensuring that you have a consistent flow of content ready to be shared with your audience.

Navigating change in your weekly content can be challenging but is necessary to ensure that your content aligns with your current business objectives. To navigate this change effectively, it is crucial to assess the effectiveness of your current content, poll your audience, and ensure that your content aligns with your evolving business objectives.

It is important to remember that there are risks to changing your content, including losing audience engagement and affecting brand consistency. However, these risks can be mitigated by being transparent with your audience about the changes, involving them in the decision-making process, and using the change as an opportunity to reengage your audience.

In conclusion, consistent weekly content is an essential aspect of a successful marketing strategy. It can help to build audience engagement, drive business growth, and ensure that your business remains relevant in the evolving business world.

If you are looking to change your weekly content and you're thinking of doing a podcast I'd love to help reach out to me on instagram @donna_eade_ or email donna@donnaeade.com for more information on my Start Your Podcast Program.

Until next time

Bye for now!

XOX

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